Is Ghosting the New Normal?

You’re walking out of an in-person interview or logging off a Zoom call and thinking you nailed it. The conversation was easy; you answered all of their questions with strong examples, and your interviewer promised to be in touch soon.

And then they aren’t. You’re met with silence. You send follow-up emails that are left unanswered.

You’ve been ghosted.

Does that sound familiar? If so, you’re far from alone. Ghosting has become one of the most discouraging, unfortunately common parts of the modern job search. Understanding why it happens can make it a little less painful—and help you move forward with more confidence.

Why Recruiters Go Silent

They’re Swamped

Recruiters often simultaneously handle hundreds, or even thousands, of applications across multiple roles and departments. Priorities can suddenly shift when a leader steps down or another candidate rejects a job offer. Positions can quietly close. Keeping every single candidate updated is not always feasible. It’s rarely personal—it’s usually a symptom of an overloaded system.

Internal Shake-Ups

Hiring freezes, budget changes, or turnover can slow down or even entirely stop the recruitment process. Sometimes the role you interviewed for simply vanishes. When that happens, recruiters often have no real update to give—and may be facing their own uncertainty.

They’ve Moved On

If a stronger fit is found or an offer is accepted, communication with other candidates will often end there. Instead of sending rejections, some recruiters assume silence will still send the same message. No, it’s not ideal, but it definitely happens more often than it should.

No Feedback Culture

Many companies fail to prioritize giving feedback to rejected candidates. Some recruiters worry about legal risks, while others may not be trained to give constructive responses. Either way, candidates are left without answers, even when they ask.

Outdated and Ineffective Systems

Applicant tracking systems are meant to make life easier, but many times, they do the opposite. If a recruiter forgets to update your status, the system won’t send its auto-reply rejection email. Or worse, they don’t have any type of automated system and just don’t have time to manually send a rejection email to every candidate. Simple human error leaves you in limbo for weeks.

Avoiding Awkward Conversations

Here’s the uncomfortable truth: some recruiters just don’t like saying no. Rejecting someone takes time, empathy, and tact. Some recruiters struggle with telling people no, so ghosting has become an easy escape from an uncomfortable and avoidable moment.

Why It Hurts

Ghosting hits hard because it leaves you hanging. You’ve invested time researching the company, prepping for interviews, rearranging your schedule—and suddenly, it might feel like none of that mattered.

Without getting closure from the hiring team, your mind starts to fill in the blanks: Did I answer a question poorly? Should I have done more research? Was I not good enough? Should I keep waiting?

It’s emotional limbo—rejection, uncertainty, and self-doubt all rolled into one.

What You Can Do About It

Follow Up (But Set Limits)

A polite message a week or two later asking for updates shows professionalism and reinstates your interest in the role. But don’t follow up more than two times.

Keep Your Options Open

As they say: Don’t put all of your eggs in one basket. Don’t assume that you’re getting a job, even after multiple successful interviews. Until you have an offer in hand, keep applying, keep networking, keep moving. The more conversations you’re having, the less power any single ghosting recruiter has over you.

Don’t Take It Personally

Ghosting isn’t about the candidates; it’s about the hiring team. It’s often a reflection of disorganization or poor communication practices, not your talent or experience. Their silence shouldn’t wreck your confidence.

Look for Patterns

If you’re getting ghosted by several companies, take some time for a self-audit. Have your network review your resume or run through a mock interview with you. Making a small adjustment to your strategy can make all the difference.

For HR Leaders: Turning Transitions Into Opportunities

If you’re reading this from the employer side, ghosting is more than a recruiting issue. It’s a huge indicator of an underlying cultural issue.

How your company handles tough moments, like workforce changes or job eliminations, says everything about your values. Market conditions shift. Sometimes your mission doesn’t align with employees’ paths. Those transitions are inevitable—but how you navigate them isn’t.

At Promark, we help organizations approach those moments with empathy and integrity. Our outplacement and career transition services support employees through change while protecting your brand and culture.

When you invest in real human support, everyone benefits. Departing employees feel respected. Remaining employees see that you actually value people. Your employer brand grows stronger, even in difficult times.

People Deserve Better Than Ghosting

People are your greatest business asset. They’re also real people, not numbers—with families, bills, aspirations, and emotions. Let’s be honest: nobody deserves radio silence and unanswered follow-up emails.

They deserve honesty, dignity, and respect.

If your organization is ready to handle workforce transitions with care, partner with Promark to create a people-first approach that protects both your culture and your reputation.

Because ghosting might be common—but it should never be acceptable.

Is Ghosting the New Normal?

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